FREE LESSONS, GUIDES & TEMPLATES
Learn digital marketing.
One clear lesson at a time.
New here? Start learning. Need a plan? Use a template. Looking at jobs? Explore careers. Simple English and familiar examples throughout.
YOUR SIX-GUIDE BEGINNER PATH
New to Digital Marketing? Start Here
Six short guides, from starting with confidence to explaining your work. Read in order, or choose the question you have today.
Guide 1 of 6Can I learn if my English is weak?
See where English helps and how you can start learning.
Read Guide 1- Guide 2 of 6
What does practical training mean?
Understand what you should make and how it gets checked.
Read Guide 2 - Guide 3 of 6
What is a marketing project?
Follow a simple project from its goal to its evidence.
Read Guide 3 - Guide 4 of 6
How do I check my work?
Check the message, links, mobile layout and results.
Read Guide 4 - Guide 5 of 6
What goes in my portfolio?
Choose honest examples and explain your own contribution.
Read Guide 5 - Guide 6 of 6
How do I explain a project?
Talk through your goal, work, evidence and learning.
Read Guide 6
Each guide has links to the full path, so you can always find your next step.
Choose a lesson
8 lessons
LESSON 1 · START HERE
Digital marketing basics
Understand the basics, common words and how online marketing works.
Start lesson
LESSON 2 OF 8
Understanding your customer
Learn who buys, what they need and which questions matter.
Read lesson
LESSON 3 OF 8
Writing a clear marketing message
See how simple words and useful details make an offer clearer.
Read lesson
LESSON 4 OF 8
How websites help a business
Understand how websites explain an offer, answer questions and help people enquire.
Read lesson
LESSON 5 OF 8
SEO basics
Understand how Google finds pages, what makes useful content and what clicks mean.
Read lesson
LESSON 6 OF 8
Social media marketing basics
Help people notice a business, understand its offer and stay in touch. One simple idea at a time.
Read lesson
LESSON 7 OF 8
Google Ads and Meta Ads basics
Understand paid advertising, why the goal matters and how the message connects to the page.
Read lesson
LESSON 8 OF 8
Understanding marketing results
Understand what the numbers mean, which actions matter and what to check before making a change.
Read lesson
Plan and review your marketing
GUIDE & TEMPLATE
Social media content calendar
Plan useful posts with a simple weekly example.
Open guide →
GUIDE & TEMPLATE
Keyword research for beginners
Understand search needs and group useful page ideas.
Open guide →
GUIDE & TEMPLATE
SEO audit checklist
Review a page manually and record useful improvements.
Open guide →
GUIDE & TEMPLATE
Google Ads campaign planner
Prepare the goal, message, destination and spending review.
Open guide →Reports and website practice
GUIDE & TEMPLATE
GA4 lead tracking basics
Separate clicks, enquiries and customers; plan useful tests.
Open guide →
GUIDE & TEMPLATE
Google Search Console guide
Understand search reports and record a careful page review.
Open guide →
GUIDE & TEMPLATE
Landing page practice project
Understand the page, plan a draft and explain your choices.
Open guide →