Impact Digital Marketing Institute
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Digital Marketing Course Syllabus – Hyderabad

Complete syllabus of our digital marketing course in Hyderabad with AI tools, live projects, and job-ready training.

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Module 1: Digital Marketing & Website Designing

  • Introduction to Digital Marketing
  • Website, Domain & Hosting Basics
  • WordPress Website Development
  • Elementor Page Builder
  • Landing Page Creation
  • E-Commerce Website Setup
  • Conversion Rate Optimization

Module 2: Search Engine Optimization (SEO)

  • SEO Basics & Keyword Research
  • On-Page, Off-Page & Technical SEO
  • Google Algorithms & Ranking Factors
  • Meta Tags, Content Optimization
  • Link Building Strategies
  • Technical SEO & Website Audits
  • Google Search Console — Setup, Index & Performance Reports
  • Google Analytics 4 (GA4) — Traffic Analysis & Campaign Tracking

Module 3: Social Media Marketing

  • Social Media Strategy & Platforms
  • Instagram Marketing & Growth
  • Facebook Ads & Campaigns
  • LinkedIn Marketing & B2B Strategy
  • Twitter / X Marketing
  • WhatsApp Business Marketing
  • Pinterest Marketing
  • Content Calendar & Scheduling

Module 4: Email Marketing & Automation

  • Email Marketing Basics
  • Mailchimp & Automation Tools
  • Email Campaign Setup
  • Audience Segmentation
  • Automation Workflows

Module 5: Google Ads & Performance Marketing

  • Google Ads Account Setup
  • Search, Display & Video Ads
  • Keyword Targeting & Bidding
  • Conversion Tracking
  • Campaign Optimization

Module 6: AI Tools in Digital Marketing

  • Introduction to AI in Marketing
  • ChatGPT, Gemini, Claude Usage
  • AI Content & SEO Optimization
  • Automation Tools (Zapier, Make)
  • AI Campaign Building

Module 7: YouTube Marketing & AdSense

  • YouTube Channel Setup
  • Video SEO Optimization
  • YouTube Growth Strategy
  • AdSense Monetization

Module 8: Affiliate Marketing

  • Affiliate Marketing Basics
  • Choosing Profitable Niches
  • Affiliate Platforms & Setup
  • Passive Income Strategies

What You Get in This Course

✔ 2000+ Students Trained
✔ 95% Placement Rate
✔ 100+ AI Tools Training
✔ 180+ Hours Practical Training
✔ Located in Madhapur, Hyderabad

Start Your Digital Marketing Career

Join our practical training program and become job-ready with real projects and AI tools.

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