Privacy Policy
Your privacy is important to us. This policy explains how Impact Digital Marketing Institute collects, uses, and protects your personal information.
Impact Digital Marketing Institute ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website impactdigitalmarketinginstitute.in, enroll in our courses, or use our services.
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
1. Information We Collect
1.1 Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Enroll in a course or program — Name, email address, phone number, educational background
- Contact us — Name, email, phone number, message content
- Fill out forms — Demo class registration, callback requests, course inquiries
- Make payments — Billing information (processed securely through third-party payment processors)
- Create an account — Username, password, profile information
- Participate in surveys or feedback — Course feedback, testimonials, reviews
1.2 Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing activity:
- Device Information — IP address, browser type, operating system, device identifiers
- Usage Data — Pages visited, time spent on pages, links clicked, referral sources
- Location Data — General geographic location based on IP address
- Cookies and Similar Technologies — See Section 4 for details
1.3 Information from Third Parties
We may receive information about you from:
- Social Media Platforms — If you connect via Facebook, LinkedIn, Google (name, email, profile picture)
- Payment Processors — Transaction details, payment confirmation
- Analytics Providers — Website usage statistics, demographic data
- Advertising Partners — Ad engagement metrics, conversion tracking
2. How We Use Your Information
We use the collected information for the following purposes:
Course Delivery & Student Services
- Process course enrollments and manage student accounts
- Provide access to course materials, live classes, and learning resources
- Communicate class schedules, batch timings, and course updates
- Track learning progress and issue certifications
- Provide student support and respond to inquiries
Communication & Marketing
- Send course-related updates, announcements, and educational content
- Respond to your questions, comments, and feedback
- Send promotional materials about new courses, offers, and events (you can opt-out)
- Send SMS/WhatsApp messages about course reminders and important updates
- Conduct surveys and gather feedback to improve our services
Website Functionality & Security
- Operate and maintain our website and services
- Improve website performance, user experience, and content
- Detect, prevent, and address technical issues or security threats
- Analyze usage patterns to optimize our offerings
- Comply with legal obligations and enforce our terms
Placement Assistance
- Share your resume and profile with potential employers (with your consent)
- Coordinate job interviews and placement opportunities
- Track placement success rates and career outcomes
- Maintain alumni network and career support
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
| Who We Share With | What We Share | Why |
|---|---|---|
| Service Providers | Contact details, payment info | Payment processing, email delivery, SMS services, hosting |
| Learning Platforms | Name, email, course enrollment | Deliver online course content and track progress |
| Analytics Partners | Usage data, device information | Google Analytics, Facebook Pixel for website optimization |
| Potential Employers | Resume, portfolio, contact info | Placement assistance (only with your explicit consent) |
| Legal Authorities | Any information required | Comply with legal obligations, court orders, regulations |
Business Transfers: If we merge with, are acquired by, or sell assets to another company, your information may be transferred as part of that transaction.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and understand how you use our site.
Types of Cookies We Use:
Essential Cookies (Required)
Necessary for the website to function properly. These enable core features like security, authentication, and session management. Cannot be disabled.
Analytics Cookies (Optional)
Help us understand how visitors use our website through tools like Google Analytics. Track page views, time spent, and user flow to improve our content.
Marketing Cookies (Optional)
Used for advertising and remarketing. Track your interests to show relevant ads on other websites (Facebook, Google Display Network).
Preference Cookies (Optional)
Remember your settings and preferences (language, region, font size) for a better experience on repeat visits.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block all cookies
- Block third-party cookies
- Clear cookies when you close your browser
Note: Disabling essential cookies may affect website functionality.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
Our Security Measures Include:
- Encryption — SSL/TLS encryption for data transmission
- Secure Storage — Password-protected databases with restricted access
- Access Controls — Limited employee access on a need-to-know basis
- Payment Security — PCI-DSS compliant payment processors (we don't store credit card details)
- Regular Audits — Periodic security assessments and updates
- Data Backup — Regular backups to prevent data loss
Important: While we take reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
| Information Type | Retention Period | Reason |
|---|---|---|
| Student records (active students) | During enrollment + 5 years | Educational records, support, alumni services |
| Payment records | 7 years | Tax compliance, financial audits |
| Marketing contacts (non-students) | Until unsubscribe + 1 year | Marketing communications, opt-out compliance |
| Website analytics data | 26 months (Google Analytics default) | Website improvement, trend analysis |
| Support tickets & inquiries | 3 years | Quality improvement, dispute resolution |
After the retention period expires, we securely delete or anonymize your personal information.
7. Your Privacy Rights
Under applicable data protection laws, you have the following rights regarding your personal information:
Right to Access
You can request a copy of the personal information we hold about you. We'll provide it in a commonly used electronic format.
Right to Correction
If your information is inaccurate or incomplete, you can request that we update or correct it.
Right to Deletion
You can request deletion of your personal information, subject to legal obligations to retain certain records (e.g., financial records for 7 years).
Right to Object
You can object to processing of your information for direct marketing purposes at any time. Click "Unsubscribe" in any promotional email.
Right to Data Portability
You can request your data in a structured, machine-readable format to transfer to another service provider.
Right to Withdraw Consent
If we process your data based on consent, you can withdraw that consent at any time.
How to Exercise Your Rights
To exercise any of these rights, contact us at:
- Email: privacy@impactdigitalmarketinginstitute.in
- Phone: +91 7416506166
We'll respond to your request within 30 days.
8. Third-Party Services and Links
Our website and services may contain links to third-party websites, plugins, or applications operated by companies we don't control.
Third-Party Services We Use:
- Google Analytics — Website traffic analysis
- Facebook Pixel — Advertising and remarketing
- Google Ads — Advertising campaigns
- Payment Gateways — Razorpay, Paytm, PhonePe for secure payments
- Email Services — Mailchimp, SendGrid for email communications
- SMS Providers — MSG91, Twilio for SMS notifications
- WhatsApp Business API — Course updates and support
- YouTube — Embedded course videos and tutorials
- Learning Management System — Third-party LMS for course delivery
Important: We are not responsible for the privacy practices of these third-party services. We encourage you to read their privacy policies before providing any information.
When you click external links on our website, you leave our site and are subject to the privacy policies of the destination website.
9. Children's Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@impactdigitalmarketinginstitute.in. We will delete such information from our systems promptly.
For students aged 16-18, we may require parental consent before enrollment in certain programs.
10. International Data Transfers
Your information may be transferred to and processed in countries outside of India, including the United States and European Union, where our service providers are located.
We ensure that such transfers comply with applicable data protection laws and that your information receives adequate protection through:
- Standard contractual clauses approved by regulatory authorities
- Service providers certified under recognized data protection frameworks
- Your explicit consent when required
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes:
- We will update the "Last Updated" date at the top of this policy
- For significant changes, we will notify you via email or prominent notice on our website
- Your continued use of our services after changes constitutes acceptance of the updated policy
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Legal Compliance
Indian Laws
We comply with:
- Information Technology Act, 2000 and related rules
- Digital Personal Data Protection Act, 2023 (India's data protection law)
- Consumer Protection Act, 2019
- Telecom Commercial Communications Customer Preference Regulations, 2018 (DND regulations)
GDPR Compliance (for EU visitors)
If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including:
- Right to lodge a complaint with your local data protection authority
- Right to restrict processing in certain circumstances
- Enhanced rights regarding automated decision-making
Questions About Privacy?
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Privacy Policy Summary
- We collect information you provide (name, email, phone) and automatic data (cookies, IP address)
- We use your information to deliver courses, communicate updates, and improve our services
- We don't sell your personal information to third parties
- We share with service providers, payment processors, and employers (with your consent)
- You have rights to access, correct, delete, and control your personal information
- We protect your data with encryption, secure storage, and access controls
- Contact us anytime with questions at privacy@impactdigitalmarketinginstitute.in